Social Media: It’s not a Minefield, It’s a Goldmine!

06 Dec Social Media: It’s not a Minefield, It’s a Goldmine!

Hello We use social media for different reasons. There are those who will post personal stuff on social media to feel connected with their loved ones whereas others will use it to brand themselves as experts in their chosen field. Social media should be used by every business in its content promotion. It provides an avenue where you can create and share content that quickly transforms strangers into customers, loyal fans and promoters of your business. Here’s what you need to do on social media to reach your business goals.

Attract, convert and close

The key reason why you should integrate social media in your marketing efforts is that there’s so much data to work with and it’s easy to find a pool of target customers with interest in your product or service. Social media platforms provide different features that allow businesses to promote their products and services. A good example is Facebook shop platform where businesses can share their products, answer customer inquiries and allow them to buy directly on Facebook.

Use social media to get content ideas

Social media has lots of avenues to get ideas of what to post. From information shared by your networks to customer reviews and forums, it’s easy to find topics that are interesting and relevant to your target audience. Sharing content on a regular basis on social media platforms is key because it helps you to establish yourself as an authority in your industry. Think of content that is educative and not only promotional stuff. Remember people are on social media with the main intent of engaging with their friends and not really to purchase.

Use social media insights to draw conclusions

Social media platforms have very effective reporting features. You can use them to make marketing decisions and grow your business. For instance, if there is a specific customer segment that responds better to your ads or organic posts, it only makes sense to continue targeting that group and reduce your cost per click. Facebook insights have helped businesses to grow their social media and put resources on areas that are most important to them. You should only spend time and money on what’s working for you. The only way you can tell is by reviewing the analytics provided on each of these platforms.

Use social media to boost SEO

Social media platforms can also be very effective in helping you promote your website rankings. You can create relationships with bloggers, social media influencers and other brand ambassadors who will also promote your business online. Getting these backlinks from different trusted sources helps to boost your website rankings for relevant keyword searches.

Use social media to find new opportunities

Take advantage of social media to meet new people, new businesses and partnerships that can grow your brand. Use these platforms to listen to what your people are saying and make product or service adjustments to meet emerging needs. Differentiate your social media marketing with your competitors and you’ll continue to grow your business.

Keeping up with trends in social media marketing and it’s importance in boosting SEO can take up hours of your time.  Leave the daily postings to an expert who can add creativity and diversity to your business marketing.  Seomavericks has the experience you are looking for when it comes to your business marketing and SEO.  All you will have to do is take care of your many new customers!