Identify and Defining Your Perfect Customer
Identify and Defining Your Perfect Customer
Persona driven marketing is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or geo locations who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target
them. Persona Driven Marketing strategies generally identify and further define the target customers, and provide supporting data for marketing plan decisions such as positioning to achieve certain marketing objectives.
Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target market/segment.
•Consistency across the business for marketing message and lead
definition.
•Better organizational understanding of your customer’s needs
wants and desires.
•Understanding where your customers are spending their
time will enable better targeting of content and promotion
opportunities.
•Better quality sales leads and lead nurturing programs for
different personas.
•More targeted analytics as you can discover which types of
personas make better customers.
Example persona questions
•What is the segments’ age range?
•What is the segment’s educational level?
•What is the segment’s social interest?
•What is the segment’s job status?
•What is the segment’s typical work experience?
•What is the segment likely to get their information? (TV, Internet,
Facebook, Linked in, Twitter, etc.)?
•What three adjectives would the segment use to describe
themselves?
Why would I need marketing personas?
Personas are a way to consider the goals, desires and limitations of
your customers. They are used to guide decisions about a service,
product, interaction, feature, and visual design of a website.
Personas are archetypal characters created to represent the
different user types within a targeted demographic, attitude
or behavior set that might use a site, brand or product a similar
way. Personas are often combined with market segmentation to
represent specific customers.
Call a Maverick and we’ll work with you to develop a cohesive online marketing plan that will not only encompass your entire online objectives, but will embrace your prospects and attract them to your business at the same time…
