Certified CPA/Accountant Marketing can be one of the most intimidating industries in marketing today. Increasing competition, spiking cost per client acquisition, and sifting through trying to find REAL CPA/Accountant marketing advice have made it more challenging than ever to promote your CPA/Accountant business.But even with all the challenges an Accountant Firm faces expanding the word about their businesses, your Accounting Firms marketing still needs to be on point. And as the same with any other industry the Accounting sector requires just as much if not more traffic, exposure, brand recognition, and market saturation to gain more clients…Also, like other industries it’s of the utmost importance to have a viable marketing plan that executes on all levels in order to ensure you’re staying ahead of your competition while getting in front of your core market.
Actionable steps for CPA/Accountant Firms to create stronger brands, develop smarter strategies, and get the most out of their marketing budgets.
Over the last 12 years Seomavericks has helped CPA/Accountant Firms just like yours accomplish their marketing initiatives. By getting their businesses directly in front of their target market utilizing marketing channels that engage your prospective customers on their terms. By leveling the playing field and marketing to your prospects on their terms you’re providing solutions to their problems at the key times they need you most. Thus, in their eye’s making you appear as the trusted authority in the marketplace..
Your Prospect Has Spoken…Are You Listening?One of the most effective ways we’ve found to hear your market voice is by speaking with the people on the front lines of your business on a daily basis. Employees working in Services, Support, and Sales hear questions from prospects and customers during every conversation. If you want to really discover what your target market is thinking start with your team first. Once we’ve discovered what your market demands we can successfully prescribe a marketing solution that fits their persona like a glove.
Budget Controlled Laser Targeted Marketing
Corporations, companies, businesses however you want to label them big or small are missing huge opportunities by not utilizing the marketing channels available to them. We see it everyday. For example…If you sell boaters insurance…wouldn’t you think that there are a gazzillion boat related groups on Facebook you could craft your message for and deliver it with pinpoint accuracy right under their noses? There’s ton’s of them, I’ve seen them…That’s whats called a custom audience with a precise interest. In order to win online you have to think like your perfect customer…Where would they be hanging out online? What are their needs your products and services could you fulfill?There’s NEVER been a better time in history to market exactly where your customers are.
Bottom line is, if more and more customers are visiting your website than your office these days you have to ask yourself how much time and effort are you devoting or are prepared to devote to your online presence?
“In some, if not most cases waiting is more expensive than starting”.
Whatever your budget for your websites online and/or your social media presence is, it’s cheap compared to doing nothing while your competitors keep passing you by.
Keep fishing in small ponds and you’re gonna keep catching small fish…Start fishing in bigger ponds and you will catch bigger fish.
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