Medical Marketing is one of the most intimidating industries in marketing today. Especially with the evolution of the Internet potential customers now have way more resources, as well as options to choose from.Whether you’re a single practice orthodontist or you’re a multi practitioner medical group your medical marketing needs to be strategic and on point. And as the same with any other industry the medical sector requires just as much if not more traffic, exposure, brand recognition, trust signals, market saturation and new patients…As well, like other industries it’s of the utmost importance to have a viable marketing plan that executes on all levels in order to ensure you have a firm foothold ahead of your competition while enhancing multiple touch points by staying in front of your core market demographic.
Seomavericks offers real, actionable steps for Medical Practitioners to create stronger brands, develop smarter strategies, and get the most out of their budgets.
Over the last 9 years Seomavericks has helped medical practices/facilities just like yours accomplish their marketing initiatives by getting their practices directly in front of their target market. By utilizing marketing channels that engage your prospective patients on their terms we can level the playing field and put your practice at the top of the food chain in terms of higher rankings and market saturation.
Your Prospect Has Spoken…Are You Around To Hear Them?
One of the most effective ways we’ve found to hear your markets voice is by showing up in the places they congregate. By being where your market is it gives you the competitive advantage and is essential to your marketing efforts. It’s a process we call multi-channel marketing and it works as good as a road map on delivering your company’s core messages, products and services directly to your marketplace.
It allows you to capture their attention as well as gain insight that can ultimately uncover needs for products and services that could’ve gone unannounced however relevant to your potential customers while elevating your business as the authority in your marketplace.
Budget Controlled Laser Targeted Marketing
Corporations, companies, businesses however you want to label them big or small are missing huge opportunities by not utilizing the marketing channels available to them. We see it everyday. For example…If you sell boaters insurance…wouldn’t you think that there are a gazzillion boat related groups on Facebook you could craft your message for and deliver it with pinpoint accuracy right under their noses? That’s whats called a custom audience with a precise interest. In order to win online you have to think like your perfect customer…Where would they be hanging out online? What are their needs your products and services could you fulfill?There’s NEVER been a better time in history to market exactly where your customers are.
Bottom line is, if more and more customers are visiting your website than your office these days you have to ask yourself how much time and effort are you devoting or are prepared to devote to your online presence? In some, if not most cases waiting is more expensive than starting.
Whatever your budget for your websites online and/or your social media presence is, it’s cheap compared to doing nothing while your competitors keep passing you by.
Keep fishing in small ponds and you’re gonna keep catching small fish…Start fishing in bigger ponds and you will catch bigger fish.
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