14 Dec The Big Kahuna of Business Success: Becoming a Brand Name
No matter what product or services you are selling, when the time arrives that you are referred to as a brand name is the day that your business has become a really Big Kahuna! Here we give you the goods on how to become a brand name!
#1 Get the Customer who is Buying
When surfing the internet, people will see hundreds of links and ads affiliated with what they are searching for. Oh, and by the way, how does that happen? Shh, through strategic SEO via keyword placement in texts that are affiliated with your business that make it appear on Google searches. Okay, we are done whispering… Keyword searches guarantee that if the business puts their target keywords online in content for what they want to sell, people searching on the internet will find their product.
Now, what does a product’s brand image have to do with all this? YOUR PRODUCT WILL DEVELOP A BRAND IMAGE ACCORDING TO WHERE IT IS SEEN. IF IT IS SEEN IN THE RIGHT PLACES IT WILL GET THE CUSTOMER WHO IS BUYING. AND THEN BECOME A BRAND NAME.
For example, SONY will place a banner ad on landing pages about stereos, yet SONY would never appear on any search for “cheap stereos.” The reason they won’t is because SONY knows who is buying their stereos. They built their brands image by placing their ads in the best places. A product’s brand image will dictate who is buying. To sum it up the brand SONY got that way, through carefully thought out marketing placement of their brand online and everywhere because SONY is huge!
#2 Make Your Business Brand Image Stable
In order for a product to continue its success because of where it appears online, it must also appear stable. A product that is SEEN repetitively provides several messages to a customer. First, that this products brand can afford millions of ads, therefore it must be successful, and therefore good which means stable. Second, a SEEN product simply tells the customer more about it. If someone already likes a certain type of soda, they may not realize that it comes in yummy peach flavor until they recognize the brand first. The more your product or service is seen tells the buyer more about it in their minds, each time reaffirming that it exists and in multiple flavors. A Stable brand image is a product or service that is SEEN.
Finally, Making More Products and More Services and of course, MORE $$$
Having a product that is seen in the right places enough times means that it is stable. A stable product has a brand image that then can allow businesses to safely create more products to be made and sold. And this means making more money! And now for another big brand name example, we all know what the brand name Tylenol is used for. Therefore, because we completely rely on and trust Tylenol to get rid of hangovers (and headaches), we will trust that Tylenol cold medicine will cure our sneezes too. Basically, the internet is a dream comes true for building a products brand image and NAME. It is affordable, accurate and it can extend known products into future products, all to be sold for more money and to help your business become your own Big Kahuna of a name!